This year marks a meaningful milestone for Southshore Insurance Professionals™ — 12 years in business! Since opening their doors in 2014, this independent insurance agency has grown into a trusted name in Riverview and throughout Florida, known for personalized service, educational guidance, and genuine community commitment.
From Independent Start to Valued Community Partner
Founded by Michelle Mosher, who brought decades of industry experience to the table, Southshore Insurance Professionals has always prioritized education, care, and client relationships. Over the past decade-plus, the team has helped thousands of families and businesses protect what matters most — from home and auto to business, life, flood, boat, travel and specialty insurance.
Along the way, the agency has earned recognition not just from happy clients, but from industry peers. Michelle was honored as Member of the Year by the Insurance Agency Owners Alliance (IAOA) — an accolade highlighting her leadership and impact in the independent agency space.
A Culture of Care — Inside and Out
Southshore’s success isn’t measured just in years, but in the relationships it’s built:
- Clients often share how the team goes above and beyond to find the right coverage and help them understand their options.
- The agency proudly celebrates its staff and their unique strengths, fostering a welcoming and supportive environment that translates to better service for everyone.
- Social posts from the team routinely highlight appreciation for employees and partners who help drive that service every day.
Meet the Faces of Southshore
At the heart of Southshore’s mission are the people who make it all happen:
- Michelle Mosher – Founder & President, with over 30 years in the insurance industry.
- Caitlin Homes – Licensed Insurance Agent, known for client-first care.
- Chelsea Hardesty – Customer Service Specialist who supports clients and keeps the ship sailing smoothly.
- Phyllis Hoover – Client Success Specialist, helping focus on ensuring every client has a great experience by monitoring policies throughout the term and helping them continue to fit each client’s changing needs.
The Florida Insurance Chick™ — A Voice for Smarter Insurance Choices
One of the agency’s most standout features is its fun, informative social personality — the Florida Insurance Chick™! Through her engaging videos, social content, and blog tips, she makes insurance easier to understand for people across Florida. Whether it’s debunking myths, explaining coverage options, or offering real-world advice, she’s become a beloved guide in the insurance space.
Clients frequently highlight how her down‑to‑earth approach and responsiveness make a real difference when navigating policies and rates.
Meet the Travel Insurance Chick™ — Your Adventure Coverage Ally
Building on that brand energy, Southshore recently introduced the Travel Insurance Chick™ — a fun, travel‑focused extension of the agency that helps adventurers plan their trips with smart protection. She specializes in helping travelers safeguard against trip interruptions, medical emergencies abroad, lost baggage, and more — making every journey a little more worry‑free.
Whether your plans take you near or far, the Travel Insurance Chick™ is ready to guide you through policies that fit your itinerary and peace of mind.
Looking Back With Pride, Forward With Purpose
After 12 years, Southshore Insurance Professionals is more than an agency — it’s a community pillar. They’ve navigated market challenges, expanded services, and evolved with changing needs while staying true to their founding values of education, empathy, and integrity.
To everyone who’s trusted them along the way — clients, partners, and team members — thank you. Here’s to the next chapter of growth, service, and making insurance uncomplicated and supportive for all. 🎉
Call ☎️ or Text📱 (813) 448-7580
